[Website, Custom Software, Web App]
Leasing Website & Custom CRM
About Leasing Website & Custom CRM
Delivered a high-converting leasing website paired with a fully custom CRM built from the ground up — handling lead capture, automated nurture sequences, application processing, e-signatures, and a unified pipeline view that replaced three disconnected tools and dramatically lifted close rates.
Leasing Website & Custom CRM tech stack
| Next.js | Marketing site and CRM frontend |
| TypeScript | Type-safe across site and backend |
| PostgreSQL | Leads, applications, and pipeline data |
| tRPC | Internal CRM API layer |
| Resend | Transactional email and nurture sequences |
| DocuSign | Embedded lease e-signature flow |